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From skincare routines to makeup tutorials, there is lots of beauty content on Instagram. The photo-centric social platform is perfect for beauty brands, so it's not surprising that a large portion of beauty brand interactions takes place on it. In fact, over 90% of interactions take place on Instagram, compared with only 1% on Twitter and 8% on Facebook. But with...

In today's highly competitive e-commerce market, you need the best lead generation tools to grow your business. It's more than just getting visitors to visit your website when it comes to lead generation. It is also about converting traffic into loyal customers. Regardless of whether you receive your traffic from social media, website, SEO, email marketing, etc., you are only...

I want to be (insert career here) when I grow up. Sounds familiar, right? Almost everyone can recall a time in their past where they had it all figured out. Some wanted to be astronauts, others aimed for firefighters, and some even wanted to dabble in magic. Dreams make a childhood special. But, they do not end there. Adults...

In the social media world, Reddit stands out on its own. It is not like a usual social media platform, and it has that old internet vibe that users of Reddit love and cherish for staying true to their core. If you are new to this platform, we know how hard it can be to navigate it. We are not...

Digital commerce is increasing, influencing various channels, devices, sectors, and markets. On the other hand, B2C transactions are often addressed while discussing e-commerce. In other words, enterprises that cater to the general people. When it comes to B2B commerce, it is critical to understand the interests and demands of business clients. One more important thing for your business is the website...

Have you ever been to the second page of Google's search result? No, we neither. People want to see the best possible result as a first choice when they google something, and, in such a connected world, no person wants to waste time googling for ages. As an answer, various methods have popped up for SEO (search engine optimization),...

We live in a time where almost any business shifts to the digital world. If you want to be successful and keep up with your rivals, you have to have a digital presence. Instead of marketing and promoting their brand, companies do it in a completely different form with digital tools. One more important digital tool for every business is...