10 Great Examples of Brand Guidelines

Brand guidelines are a crucial aspect of any brand’s success. They provide a framework for maintaining consistency and cohesion across all aspects of a brand, including visual identity, tone of voice, and messaging. In this article, we’ll take a look at ten great examples of brand guidelines that can serve as inspiration for your brand.

Airbnb

1. Airbnb

Airbnb’s brand guidelines are a great example of how to create a cohesive and memorable visual identity. The guidelines feature detailed instructions on how to use their logo, typography, and color palette, as well as examples of how to apply these elements in different contexts.

2. Coca-Cola

Coca-Cola is one of the most recognizable brands in the world, and its brand guidelines reflect that. The guidelines feature detailed instructions on how to use their logo, typography, and color palette, as well as guidelines on how to create effective marketing campaigns.

3. Mailchimp

Mailchimp’s brand guidelines are an excellent example of how to create a playful and engaging brand identity. The guidelines feature a unique illustration style, playful copywriting, and a distinctive color palette that helps to set the brand apart from competitors.

4. Nike

Nike’s brand guidelines are a great example of how to create a strong and memorable brand voice. The guidelines feature detailed instructions on how to use their typography, color palette, and photography style, as well as guidelines on how to create effective marketing campaigns that resonate with their target audience.

5. Apple

Apple’s brand guidelines are a great example of how to create a minimalist and elegant visual identity. The guidelines feature a simple, iconic logo, a clean and modern typography style, and a sleek color palette that reflects the brand’s premium positioning.

6. Spotify

Spotify’s brand guidelines are an excellent example of how to create a vibrant and engaging visual identity. The guidelines feature a bold and colorful typography style, a distinctive color palette, and playful illustrations that help to set the brand apart from competitors.

7. Dropbox

Dropbox’s brand guidelines are a great example of how to create a clean and modern visual identity. The guidelines feature a minimalist logo, a simple and modern typography style, and a monochromatic color palette that reflects the brand’s focus on simplicity and functionality.

8. Google

Google’s brand guidelines are an excellent example of how to create a playful and approachable brand identity. The guidelines feature a distinctive color palette, a clean and modern typography style, and playful illustrations that help to set the brand apart from competitors.

9. HubSpot

HubSpot’s brand guidelines are a great example of how to create a cohesive and consistent brand voice. The guidelines feature a distinctive tone of voice, a simple and modern typography style, and a color palette that reflects the brand’s focus on innovation and growth.

10. Instagram

Instagram’s brand guidelines are an excellent example of how to create a strong and memorable visual identity. The guidelines feature a distinctive logo, a clean and modern typography style, and a color palette that reflects the brand’s focus on creativity and self-expression.

In conclusion, brand guidelines are an essential aspect of any brand’s success. They provide a framework for maintaining consistency and cohesion across all aspects of a brand, including visual identity, tone of voice, and messaging. The ten great examples of brand guidelines we’ve covered in this article demonstrate the importance of creating a strong and memorable brand identity that resonates with your target audience. By following their lead, you can create brand guidelines that set your brand apart from competitors and help you achieve long-term success.

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