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5 Mistakes to Avoid in Your Email Outreach Campaigns: Improve Your Emails and Get More Customers

5 Mistakes to Avoid in Your Email Outreach Campaigns: Improve Your Emails and Get More Customers

Reaching out to your target customers has never been easier. Different web applications and tools are there to help you. However, the problem is that some of the marketers are getting it wrong. That could lead to ruining of all their hard work on the campaign. So, here’s a small guide on how to properly reach out to your customers and what you should avoid in that process.

1. Be Honest With Your Customers

According to research at the University of Southern California, the results showed that we lie approximately 200 times a day. Given this, advertisers, and everyone who runs a type of business, have to create a campaign. It means that at some point, they’ll have to reach their customers through email.

If you lie to your customers, they’ll know it. So, to avoid that (and losing users, obviously), personalize your emails. You need to dig deeper, find more relevant information about their interests and be honest. Over 41% of customers buy more from retailers who send them personalized emails because, through this email type, you give your customers the sense that you truly know them and understand them.

2. Avoid Too Much Text

Nowadays, everyone’s super busy. If you’re writing long emails with lots of paragraphs, the chances of getting read are almost zero. When you write an email, you should focus on what reaction you want to get from your customers.

The Man Typing on the Laptop

To have a better reach, you definitely shouldn’t write long paragraphs and make several requests. Moreover, if your email is engaging but long at the same time, there’s a good chance that people will save it for later and never open it again.

We rarely go back to saved emails and read them afterward. If you want to reach your customers, do additional research on more stuff they could find interesting. Make your emails short, focus on the most relevant parts and never ask your customers to provide you with a new idea. Instead, make people ack quick and gain their interest and time.

3. Build Your Brand First

People know when there’s nothing much special about you and the emails you send. Almost anything is now available. Your customers can easily google your name or brand and see that you’re not that interesting. However, before you start reaching out to your customers, you should first build your brand.

When you have a strong brand that’s unique and nice, your customers will trust you more when they find out that you’re “a real business”. Connect with the people on social media, build your name, create a portfolio or get a website. Create something that will make you stand out from your competitors. It doesn’t matter if your achievement is small. It can still represent the seriousness of your work.

Besides, try to be more active when it comes to building yourself and your brand. Do more researches, try to interact with people, and gather their responses.

4. The Grammar

If you want to appear serious, you should act like it. So, making typos and grammar mistakes when writing emails could hurt your credibility. Overall, this type of mistake will make you highly unprofessional, and you’ll lose your customer’s attention.

Text With a Magnifying Glass

Avoid typos and grammar errors. They are unforgivable in this day and age. There are different free tools and plugins that you can easily install and use for writing. Using some of these tools will prevent you from making different types of mistakes. It’s easy to make a typo when you’re tired or in a hurry. Use a grammar checker and never worry about these types of errors.

5. Don’t Use an Email Template

If you try to reach your customer through emails templates, there’s a good chance you’ll start losing customers. People can see when an email is not natural and when it is a template.

Most email templates are dull. Instead of that, be more creative, original, focus on making an impact, and create fun and easy-to-read emails. People will appreciate it more, and you’ll gain their interest.


To sum up, if you want to gain something from an email campaign, you should think of the final recipients first. Above are stated some of the most common mistakes that you should avoid in your email campaigns.

Try to make more comfortable, engaging, and personalized emails that will make your customers ask what’s next.