Being a real estate agent today demands enormous efforts, especially when you face close competition who will go to any extent, often in harsh ways, to lure clients and sell properties. We live in a world where technology dominates every part of our lives – the same is with the real estate business.
With the rapid growth of technology and software, clients can now search for properties online and have a virtual look at them as they would in reality, and the entire process of closing the deal, signing contracts, and other documents are done using tech tools and software.
To make your job as a real estate agent easier and to help you stand out from your competition, we’ve compiled a list of extremely influential tech solutions that will aid you in that goal and possibly boost your business overall.
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Without further ado, let’s dive in and see what should tech tools you should have as a real estate agent in 2023.
Without a website, how can you even run a business? If you don’t have one, your business will suffer! At least nowadays, it is not difficult to invest a few thousand dollars to have a user-friendly, fast-loading, SEO-optimized website that will attract visitors, enhance engagement, and ultimately help your business thrive.
The website should be representative, user-friendly, easy to navigate, and accessible while loading quickly because no one enjoys that loading pause when entering a website, which causes people to close it and visit your competitors.
Also, because most visitors nowadays come through mobile devices, you should take care of this part, as well. Having a mobile-friendly website is a must today, and the whole layout, design, and speed should be fully optimized for mobile-device visitors.
2. Social Media Presence
Social media networks have become the number one place to advertise your business and acquire clients! With this being said, besides the website, you should take this advice seriously and invest a couple of dollars to have stunning social media profiles that will boost your presence on these platforms.
It is a winning recipe for any business, including real estate, when well-run social media profiles are combined with a decent website. However, you didn’t solve the problem by just creating social media profile.
On the contrary, to get more reach, have better engagement, and get more leads, you should have a team of experts that will run your social media profiles and keep them active and effective. If you have free time and willingness to cope with this problem by yourself, you don’t need experts – you can become one and run them on your own!
This one is in direct correlation with the previous two. Having a great visual display of your real estate agency and an attractive design that will set your business apart from others is another thing you should take care of!
There are tons of software and online platforms today that help you with this one, even making everything themselves, such as Adobe Photoshop and Illustrator, Premiere Pro, Canva, and others.
4. A great Photo Camera
Real estate agencies are in constant need of taking pictures of apartments, flats, houses, and other assets with which they work. As a result, if you want your business to flourish, you must invest in a high-quality photo camera.
Not only it directly helps your business, but it helps your customers to have a better, more comprehensive, and more mesmerizing view of the properties you offer. Having good images can directly help your marketing by providing better images that will grab attention and, ultimately, attract more customers!
Get a camera with a wide-angle lens and high-quality flash for better pictures in environments with low brightness, with a remote trigger and great microphone for a better video experience, and equip it with a tripod to have the most professional result.
Also, when you acquire this one, you should invest in some of the software for photo and video editing we mentioned above (Adobe Photoshop, Adobe Premiere, and similar).
5. Collaboration Software
Speaking of more effective collaboration and communication with both your clients and team, Slack stands out. It is a powerful messaging software that eases collaboration and internal communication with your team, as well as task management.
Creating a workspace on this one can help you have streamlined communication with your team, allowing you to reduce the time you would normally spend contacting someone from your agency.
Slack is one of the collaboration tools that offer you both desktop and mobile applications, making it easier to you to send text and voice messages, make calls, and receive notifications on the go, providing better service to real estate agents.
Using Slack, your clients can have more visibility into sales progression and can obtain responses from one of the agents to any question quickly and efficiently. You can invite as many property owners as you like, improving engagement between the two parties and, most importantly, making decisions more quickly.
Also, Slack allows document sharing, which means a lot to businesses such as real estate agencies. Now you can share legal documents and contracts with anyone you want.
If you want to be successful, no matter what field you work in, you should not be hesitant to invest some money in useful components and equipment that will help your business grow and attract more clients. The real estate industry is no exception! We have listed some of the most crucial elements you, as a real estate agent, should have; examine and investigate further if business growth is your objective.