Business owners worldwide are determined to make 2022 a great year and scale as much as possible. The previous two years have been hard on most businesses due to lockdowns and restrictions, but now that these restrictions have been somewhat lifted, it’s time to become serious.
Even though scaling a business requires a lot of work and effort, it isn’t impossible. After completing a project discovery phase you know what areas to focus on and where to put in your effort, reaching goals can be easy. If that’s something you’re interested in, you should use these simple ways to scale your business.
1. Create a Wiki
A wiki for your business website allows you to create a knowledge base your customers can answer their own questions regarding your products and services.
If you don’t already have a wiki, you need to change that right away because it allows you to:
- Reduce the money you spend on customer support and your reliance on them.
- Provide 24/7 support to your customers.
- Empower customers to find answers to the questions they have by themselves.
- Address most customer concerns right away and improve conversion rates.
Self-service has become very popular in the last few years, and more and more customers prefer to handle their issues alone than to talk to an agent. In fact, 70% of customers prefer to use a company’s website to answer their questions rather than use phone or email.
If you use WordPress to power your website, it will be effortless to create a wiki. Just take a look at the different WordPress wiki plugins, choose the one that works best for you, install it, and start working.
2. Outsource Marketing Activities
You would never scale without the proper marketing that attracts the right people to your business. You should learn how to create a digital marketing strategy, but as a business owner, you might struggle with finding the time and resources to create a campaign and implement it.
Luckily, you can outsource all of your marketing activities to a company full of experts who have enough knowledge and experience to help you succeed and scale. If you have a vision, you will be able to explain it to these experts, and they will make it come to life better than you ever could.
Outsourcing your marketing activities is an investment in your company’s growth. And since the marketing specialist will put more dedicated focus on your campaigns, they will bring in more customers.
The agency you hire will depend on what kind of campaign you want to run. For example, if you’re going to focus your marketing efforts on Facebook, a Facebook ad agency can help you achieve your advertising goals.
3. Think About Your Employees
You have probably already heard that taking care of your customers is the first thing you need to do if you want to scale. And while it’s important to be customer-centric, many companies nowadays try so hard to put the customers first that they often neglect their employees.
Don’t forget that while your customers are the ones who are allowing your business to grow and scale, your employees are the ones who are working behind the scenes to make it all possible. And if you don’t treat your workers right, they won’t be engaged in the workplace.
An engaged employee is one of the most important assets any business can have. In fact, companies with high employee engagement are 21% more profitable.
Here are some things you can do to keep your employees happy:
- Give them feedback whenever you can, and be open to their feedback so you can come up with ways to make their jobs easier.
- Provide them with personal and professional growth opportunities.
- Don’t micromanage, but allow them to perform their tasks as they see fit.
- Focus on mental health and encourage them to talk about the issues they’re facing.
- Provide them with resources that will help them become better employees and better brand ambassadors.
4. Make Sure You Have Enough Funds
A business can’t scale without capital. If you don’t have enough money to cover all of your expenses, you won’t be able to invest in equipment, software, and payroll.
While it would be best to use your own capital, you can always take out a small business loan. Even though you shouldn’t be getting into debt unless it’s necessary, if you know how to invest it, you will be able to make a profit that will be more than enough to pay back the money you own.
If you don’t want to take out a loan but have a great idea for a project you believe would be very successful on the market, you can try your luck with crowdfunding. If it’s successful, not only will you have the funds you need, but you will also create hype around your project.
Most businesses faced hardship in 2020 and 2021, but it looks like the year ahead of us is much more promising and will provide business owners with more opportunities for growth and scaling.
If you know what tricks to implement and approach scaling, you will be fascinated with what you achieve.