Starting your coaching business online is exciting! But where do you begin when you want to sell your paid programs and attract clients? The answer: a website builder built just for folks like you. Let’s explore the best options that are beginner-friendly, look great, and are perfect for promoting your coaching programs.
Contents of Post
TLDR:
Looking for the best website builder for your coaching business? We’ve tested the top ones that help you sell paid coaching sessions and courses. Platforms like Kajabi, Squarespace, and Wix all made the list. Easy design, built-in tools, and sales features are what made them shine. Keep reading to find your perfect match!
What Makes a Great Website Builder for Coaches?
If you’re a life coach, fitness trainer, or mindset mentor, you need a tool that works for you — not the other way around. These are features you want:
- Simple drag-and-drop design – No code needed.
- Built-in course and booking tools – Because you need to share AND sell.
- Payment integrations – Stripe, PayPal, or both is a must.
- Email marketing – Follow up with leads and clients.
- Mobile-friendly templates – Look good anywhere, anytime.
Having all this in one place saves you time and money. More time for coaching = more happy clients!
1. Kajabi – The All-in-One Powerhouse
Kajabi is built for coaches and course creators. It’s a complete business platform — not just a website builder.
- Best for: Coaches selling online courses, memberships, and paid programs.
- Why people love it: It includes everything: website, landing pages, course creation, email marketing, automation, and more.
- Downside: The price starts high — not ideal for brand-new coaches on a tight budget.
If you’re serious about scaling your coaching business and want one place for everything, Kajabi is gold.
2. Squarespace – Beautiful and Balanced
Squarespace is known for stunning templates and smooth experience. It’s perfect if you want something that just works and looks great.
- Best for: Coaches who need a stylish website fast.
- Why people love it: You can sell digital products, schedule appointments, and even start an email list — all with beautiful design.
- Downside: Limited flexibility for handling complex funnels or automation. But great for starting out!
If a gorgeous brand presence is a top priority, Squarespace delivers.
3. Wix – Drag, Drop, Done!
Wix gives you total creative freedom. It’s one of the easiest website builders — and still powerful enough for small coaching businesses.
- Best for: Coaches who want full control with point-and-click editing.
- Why people love it: Tons of templates, booking features, eCommerce tools, and even SEO guidance.
- Downside: So flexible it can get confusing. Simple isn’t always simple when you have too many choices.
Wix is like a playground. You can build whatever you imagine.
4. Kartra – Funnels First!
If you’re ready to dive into advanced marketing strategies, Kartra might be your best bet.
- Best for: Coaches building funnels, lead generation, and sales automation.
- Why people love it: Comes packed with landing pages, email automation, memberships, and checkout features.
- Downside: Can be overwhelming due to its complexity. Not beginner-friendly.
This builder is for you if you love systems, emails, triggers, and making sales in your sleep.
5. Podia – Keep It Simple (Still Make Money)
Podia is clean and focused on helping creators grow. It’s a joy to work with. Seriously.
- Best for: Coaches offering digital downloads, courses, and webinars.
- Why people love it: Easy setup, simple interface, no technical struggles. Built-in email and cart.
- Downside: Not as customizable as competitors. But if you value ease, it’s perfect.
Podia feels like a breath of fresh air. It’s minimal, yet mighty.
6. WordPress + Elementor – Total Control (With a Learning Curve)
If you’re tech-savvy (or willing to learn), you can build almost anything with WordPress and a page builder like Elementor.
- Best for: Coaches who want a fully custom site.
- Why people love it: Unlimited flexibility, countless plugins for bookings, payments, memberships, and more.
- Downside: More setup work. You’ll need hosting, plugins, backups, and regular updates.
WordPress is a digital sandbox. But it’s best for coaches who want to play with all the toys.
Bonus: Don’t Forget These Tools!
Even the best website builder needs a few extra friends to really shine:
- Calendly – Easy scheduling with clients.
- ConvertKit – Intuitive email marketing for coaches.
- Zoom – Go live, coach 1-on-1, or host a group program.
- Stripe or PayPal – Get paid on time, every time.
These tools pair well with almost every builder on this list.
How to Choose the Right Builder?
Still not sure? Ask yourself these 3 questions:
- Do I want it all in one place? Go with Kajabi or Kartra.
- Do I want something simple and beautiful? Pick Squarespace or Podia.
- Do I want to customize everything? WordPress is your new best friend.
Final Thoughts
Launching your website shouldn’t be a drag. With the right builder, your site becomes your best salesperson — working 24/7 to bring in leads and sell your offers.
Choose a platform you’ll actually enjoy using. Try out a few with free trials. See what clicks.
And remember: it’s not about being everywhere. It’s about showing up powerfully in one place — and making it count.
You’ve got something amazing to offer. Now go build the site that helps you share it with the world!