Because so many individuals use Instagram regularly, you can use it to communicate with potential followers and clients. A brief interaction on your photo from a delighted follower, an engagement on the story, or a comment on your latest reel will help others regard you as a serious and professional Instagram account.
There are many additional ways to get more engagement on Instagram.
1. Fewer Hashtag Equals Greater Engagement
Don’t be surprised if you get fewer likes if you choose to ignore hashtags, especially if your profile is new and nobody has heard of you yet. But multiple studies demonstrate that using a large number of hashtags, or even all 30 at once, is also not a smart idea.
They should be as exact as they can be because 9 is the magic number.
2. Publish Good Content Regularly
A few good posts every day will assist you greatly. Keep your attention on quality, not quantity. Since your followers can see every post you make, your profile can be sent to them if you consistently submit low-quality content.
Concentrate on quality because you don’t want that. In addition to the image or video, you can provide a brief blog post in the description that elaborates on the image.
3. Choose the Right Photo Size
The traditional horizontal 16:9 style will be positioned in the middle of the screen, leaving space at the top and bottom for writing text and inserting sliders or polls, which is quite helpful.
It is advised to utilize a horizontal graphic when creating an interactive tale where users may vote so that you can write text at the top of the screen and place an interaction tool (slider, poll) at the bottom.
4. Use Instagram Tools
Through a question sticker, followers can ask you questions, and you can respond to each one later. You pose a query to your audience, and they respond with a question sticker, which you then display.
It is advised that you choose a day when your companions will ask you questions, and on that day, your story will solely consist of your responses to those questions. You will gain even more traction with the audience if you respond with a video.
5. Host an Instagram contest
Instagram contests can be a highly effective tool for increasing engagement, often resulting in more engagement than regular posts. One particularly favored contest format on Instagram is the giveaway, in which a product or service is offered as a prize and users participate in the contest by following your account, liking the post, and tagging their friends in your post. When executed successfully, this type of contest can be a potent strategy for boosting engagement and enhancing brand awareness. To run and manage contests effectively, you can utilize contest tools such as Gleam.io. You can easily set up a beautiful campaign from available contest templates and track participants, their actions, and select a winner.
6. Notifications of News Feed Posts
The method that has worked best for us to use stories to promote new posts on the feed is to choose a post from the Instagram feed, pop it up in pop-up form, take a screenshot of it, and add it to a story.
Writing a post-announcement in the story’s upper section and tagging our profile in the story’s lower section increases the likelihood that the user will visit our profile and view the post we wrote.
7. Create Instagram Reels
Instagram wants as many people to be aware of this option since it has only recently been released. As a result, Instagram “pushes forward” the profiles of people who use this feature as a result.
Simply put, the Instagram algorithm will rank your content higher if you shoot Instagram Reels. Instagram Reels also allow you to make instructional and amusing videos that draw in viewers, motivate them, and encourage them to comment or share your material.
8. Avoid Being Spammy
You indeed need to release material frequently to keep your brand relevant, but trust me when I say that bombarding your audience with posts has a much worse impact than publishing one piece each week. If you are an owner of a beauty brand, learn how to market it on Instagram here. Some testing is required here.
Start publishing more frequently, like once per day, and monitor the outcomes constantly. Statistics that indicate whether once-daily postings have better or poorer reach and engagement than once-weekly ones can help with this. Continue to “steal” it up until you discover the weekly posting frequency that works well.
9. Show Consideration for Your Followers
Keep in mind how it makes you feel when you send someone a message, and they either don’t react at all or only the next day. If you don’t answer their comments, your followers will feel the same way.
Respond as soon as you can to comments on your blog, merely offering a sincere thank you and an emoticon. This straightforward response to comments cultivates devoted fans who become brand ambassadors.
10. Update Story Highlights
Your Instagram Story’s most captivating sections can serve as a miniature website. Your highlights can convey the tale of your company and describe how consumers can work with you or purchase from you when they are carefully planned.
Therefore, think about the layout and arrangement of your highlight icons. Consider how you can encourage your friends to buy something or use your services.
11. Improve Your Descriptions
The ability to interact with your present audience is provided by the descriptions of your Instagram posts. With your Instagram captions, you may do many things, such as tag people, pose queries, initiate dialogs, etc.
The more you engage the audience to participate in the discussion, the more probable they will do so by inviting their friends.
These are some of the best strategies for growing your Instagram following. Use these strategies to increase your Instagram following visibly and establish a powerful online presence in the face of escalating competition.