Breweries and coffee roasters have more in common than you think. They craft something special, they care about flavor, and they love to tell a story. One of the easiest ways to tell that story? A killer logo.
TL;DR: Looking for logo inspiration for your brewery or coffee roastery? This article breaks down 9 unique and creative logo concepts that will make people stop and stare. We’re talking animals, mugs, grain, and more. Keep reading to find the right one for your vibe.
Contents of Post
1. The Classic Emblem
This is the go-to style for timeless brands. It’s got a round or badge shape and often includes the year the biz was founded.
- Perfect for: Traditional breweries or vintage-style coffee shops
- Elements: Wheat, hops, coffee beans, old stamps
- Vibe: Trustworthy, old-school, solid
Bonus Idea: Add Latin words or your city’s name around the edges for more heritage feels.
2. The Minimal Mark
Sometimes, less is more. A slick, minimal logo stands out in a sea of clutter.
- Clean lines, simple shapes
- Limited color palette—usually black and white
- Modern, stylish look
This works great if your brand is focused on quality, design, and experience.
3. The Animal Mascot
Who doesn’t love a cool creature? Animals add character and personality to your brand.
- Bears, bats, goats, owls, or mythical beasts—choose one that matches your vibe
- Can be realistic, cartoonish, or stylized
- Great for merch like hats and tees
Make sure the animal connects with your story or origin. Maybe you picked the goat because of that old tale about goats discovering coffee? That’s branding magic right there.
4. The Hidden Symbol
Logos with hidden meanings spark curiosity. Think the arrow in the FedEx logo or the cup in the negative space of a coffee bean.
- Include coffee elements like beans, cups, steam, or brewers
- Or use beer-related items like barrels, taps, or hops
- Hide them in your text or border
This makes people pause and appreciate the cleverness. They might even tell their friends about it.
5. The Bold Typo
Type-based logos are simple, yet impactful. Choose a memorable font and make it your star.
- Serif fonts for vintage vibes
- Sans-serif for modern and clean
- Script fonts for warmth and personality
Sometimes, just the name of your brand written the right way is enough. Just think of Starbucks or Guinness.
6. The Illustrated Story
If you love detail, this one’s for you. These logos often look like they were hand-drawn.
- Might include scenes, characters, or buildings
- Tells a story about the origin, place, or spirit of your brand
- Popular in small-town or craft-focused brands
Use it on your packaging, website, and Instagram. People love snapping a pic of a cool illustrated label.
7. The Mug & Pint Combo
What if your brand does both: coffee and beer? This concept is a win-win.
- Mix icons like mugs, pints, beans, and hops
- Split the logo down the middle—one side coffee, one side beer
- Use overlapping visual elements like foam and steam
It’s a bold way to say “we do both and we do them well.”
8. The Geometric Twist
Shapes rule. Circles, triangles, and hexagons can form patterns that pop!
- Use geometry to hold your icon or text
- Combine grains, beans, and leaves into creative shapes
- Gives an abstract, artsy vibe
This style is eye-catching and works great on packaging labels or walls.
9. The Rustic Stamp
Think woodgrain, rough edges, and natural textures. This one’s made for earthy, grounded brands.
- Simulate hand-carved stamps or wooden signs
- Feels cozy and authentic
- Perfect for local or organic producers
Add in a mountain, forest, or barn backdrop to push the “homegrown” energy.
Tips for Logo-Building Success
- Keep it scalable: It should look good on a sign and on a coffee cup.
- Test color and black & white: Sometimes simpler is better.
- Ask for feedback: Get opinions before printing a million labels.
Wrapping It Up
Whether you’re pouring espresso or fermenting hops, your logo matters. It tells your story even before you say a word. Pick a style that reflects your personality—and don’t be afraid to mix ideas.
Want to be classy like an old library? Go with a serif emblem. Want people to smile and remember you? Try that animal mascot. Feeling hip and modern? Minimal might be your move.
Now grab a cup of joe or a pint of lager, and start sketching. Your brand’s next chapter begins with a great design.