What is Retargeting and How to Use it to Drive Your Growth?

What is Retargeting and How to Use it to Drive Your Growth?

With the advent of all these new strategies, some of them are efficient as Retargeting (also called Remarketing to people who use Google Ads). Suppose you’ve ever browsed online and then viewed ads that resembled the ones you’ve seen and seen this technique in person. You may be among the thousands of users who’ve benefited because of it.

Retargeting is crucial for your company because it allows you to attract the best-qualified customers. WebFX will help you begin your retargeting program and implement advanced remarketing techniques to generate more revenues through paid channels.

Yet, despite its efficacy, many marketers are hesitant about Retargeting because it is a confusing procedure. What is retargeting? What is it? What are the steps to begin using it for your company? Here we’ll provide the answers to all these questions and some tips to be aware of.

What is Retargeting?

Retargeting is an approach in digital marketing. It identifies people who have visited a brand’s website or clicked on a previous advertisement and sends additional advertisements to those users.

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This strategy is designed to boost engagement and, eventually, increase conversions. “Retargeting is a digital strategy used to maximize media spending by re-serving ads to warm users,” said Gerard LaFond, senior vice head of digital at the marketing agency LEWIS.

The reasoning behind an ad that retargets is that the person who clicked on an advertisement in the past has at a minimum interest in the products or services. Instead of delivering advertisements to people who might or may have no interest, it usually is in the best interest of brands to send an ad that retargets users who have shown some sign of interest prior.

“Retargeting helps to re-engage potential customers and get your offer in front of them again,” said Joe Harlow, digital marketing executive at Tao Digital Marketing. “This can greatly impact sales, as the people being remarketed to have normally shown some form of commercial intent.”

When Is the Best Time To Make Use of Retargeting?

Retargeting is designed to be a permanent marketing method for companies with an audience. If your site has more than 100 monthly visits, Google remarketing ads are for you.

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Promoting Bestsellers. Retargeting ads are an easy, efficient way to highlight your most popular products. Promoting items that your existing customers enjoy can help turn customers into buyers and boost the ROI of your advertisements.

The launch of the latest collections. People who are attracted by your brand and visit your site are a good group to target when creating a new product line. Retargeting ads are sure to draw their attention wherever they go online, establishing the possibility of returning to your store so that they can check out the latest offerings.

This is possible using display ads with Google AdWords or a Facebook Retargeting campaign. The inventory is in motion. As an online seller, you’ve likely dealt with the slow-moving inventory at one moment or another.

Retargeting advertisements are a low-cost, easy way to display the surplus items from your store to prospective customers. The process of building brand recognition.

Most people want to feel like they are familiar with you before they decide to purchase your service or product, and retargeting advertisements keep your brand in the forefront to potential customers who aren’t in the market to buy at the time they first come to your site.

How To Grow?

Remarketing goes beyond sending an advertisement to someone who has visited your site. By implementing one or more of these tried and tested strategies to improve engagement, ensure that you get the best return on your investment and increase sales.

Time-based Remarketing

A time-based or sequential Remarketing campaign can allow you to transcend a single-step sales procedure and take on an even more intricate customer journey. Most people wait for a long time before purchasing, particularly when the purchase is a high price or a long-term commitment, such as an annual membership.

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Lag time refers to the time between the moment a consumer-first meets your brand until they make a final purchase.

Location-Based Retargeting

Retargeting based on location allows you to focus on customers who have already expressed interest in a particular area. This is an excellent opportunity for businesses operating across several areas or markets.

When people visit your location website and set cookies, you can monitor their behavior and display your advertisements to them. This allows you to tailor local-specific promotions to a specific, local group of people.

Intent Mapping

As customers become more sophisticated, the digital marketing industry is shifting from a computers-centric (keyword-filling anybody?) to a customer-focused approach. Intent mapping is a natural fit in this second category since it focuses on the customers’ intentions and how to help them through the sales funnel.

For instance, Google gathers customer behavior information by analyzing the words they input into their search engine. Knowing these terms and their place within your customer’s journey will help determine where a person can be placed within the sales funnel.

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Page/Product-Based Retargeting

Retargeting based on product or page is appropriate when prospects visit an individual webpage on your website. For example, say you’ve started marketing campaigns for an ebook.

It is possible to use product-based retargeting to design ads inviting readers to download your ebook after visiting an individual product page or posting on your website.


The absence of search retargeting is an opportunity missed by high-volume companies. But, it’s only suitable for websites with more than 1,000 visitors per month.

Google’s Search Network allows you to show your ads next to search results when a user seeks out terms that match the keywords you have chosen to target. With Remarketing Lists for Search Ads (RLSA), You can tailor your search ads for users who have previously visited your site.